Digital Marketing

How Consumers are Using Voice Search with Smart Speakers

Voice-enabled search is growing exponentially and one of the major ways consumers use voice search is with voice-enabled smart speakers. Smart speakers are stand-alone hardware that provides voice-enabled assistance –powered by digital assistants that respond to voice commands. We’re all familiar with the brand names –Alexa (Amazon), Assistant (Google), Siri (Apple), and Cortana (Microsoft).

Is It Worth It to Optimize Voice Search for Bing?
SEO

Is It Worth It to Optimize Voice Search for Bing?

Google the Dominant Search Engine “Ok, Google, find a Chevy dealership near me.” “Hey Siri, what’s the average price of a Dodge Challenger?” Chances are, you’ve used Google, Siri, Alexa, or another voice search assistant to help you find the information you’re seeking. Chances are, those assistants are using Google to see their results. Google…