What Google’s August Smart Bidding Shift Means for Your Ad Budget
Google is steering budget-limited Target CPA and ROAS campaigns back toward your set targets on August 17. Here is what the change means and how to prepare.
Your Dealership’s SEO Problem Might Not Be Your Content
Most dealerships think about SEO in terms of keywords, blog posts, and vehicle descriptions. That makes sense, since content has been the loudest conversation in search marketing for years. But Google keeps expanding the behaviors it punishes, and the newest target has nothing to do with what’s written on your pages. If your dealership website…
How Car Dealerships Can Use GA4 to Track What Actually Matters
Most dealerships still measure website success by traffic numbers and pageviews. But a thousand visitors who browse and leave don’t equal one customer who submits a finance application. Google Analytics 4 gives dealers the tools to track the actions that lead to real revenue, and that shift in measurement is quickly becoming the difference between…
How Local Search Intent Shapes Used Vehicle Marketing
Car shopping rarely starts with a phone call to a dealer. It starts with a Google search, and more often than not, that search has a city name or “near me” attached to it. Local search intent has quietly become one of the most powerful forces in used vehicle marketing, deciding which dealerships get seen…
Adobe Just Dropped $1.9 Billion on an SEO Company Because ChatGPT Changed How People Find Stuff
AI is a huge part of the digital marketing trends going into 2026. If what Adobe just did is any indication, increased use of AI is right around the corner.
Multi-Location Car Dealer SEO: How to Get All Your Dealerships Ranking in Local Search Without Cannibalizing Each Other
Automotive group dealerships face a local search problem. Solving issues with multi-location car dealer SEO can be tricky, but rewarding when done right.
Why Your Website’s Speed Now Depends on Being Closer to the Edge
Page speed is one of the most important SEO ranking factors because it directly impacts the user experience on your website. How can you maximize page speed?
Google’s AI Answers Are Stealing Your Website Traffic: Here’s How Dealers Can Fight Back
The new Google AI Answers are making it more difficult than ever to get clicks on your dealership website pages. What can you do about it?
SEO Tips for Car Dealership Websites: Getting Found by Local Buyers
If your dealership’s website doesn’t appear at the top of search engine pages, you need to boost your SEO to ensure that your website is found by local buyers.
GEO vs. SEO: Why Car Dealerships Need to Optimize for AI-Driven Search in 2025
It’s no longer enough to rank high on regular search engines, you’ve got to create a strategy that focuses on GEO vs SEO.