If your store runs vehicle ads on Facebook or Instagram, there’s a quiet deadline on the calendar that could shut your inventory campaigns down overnight. Meta is retiring the Nielsen DMA targeting system that automotive advertisers have used for years, and the swap to Comscore Markets isn’t optional. Miss the cutoff, and your ads stop…
Most dealerships think about SEO in terms of keywords, blog posts, and vehicle descriptions. That makes sense, since content has been the loudest conversation in search marketing for years. But Google keeps expanding the behaviors it punishes, and the newest target has nothing to do with what’s written on your pages. If your dealership website…
Once dismissed as a place for dance trends and lip-sync videos, TikTok has quietly grown into one of the most effective places for car dealers to meet buyers before they ever step onto a lot. Shoppers are scrolling their way through research, comparison, and shortlist stages, and the dealers who show up first with honest,…
Most car shoppers don’t start their search with “dealerships near me.” They start with questions. What’s the difference between these two models? Which one handles better for my family? How much cargo space do I actually need? Those early queries might not look like buying signals, but they often are.
Most dealerships still measure website success by traffic numbers and pageviews. But a thousand visitors who browse and leave don’t equal one customer who submits a finance application. Google Analytics 4 gives dealers the tools to track the actions that lead to real revenue, and that shift in measurement is quickly becoming the difference between…
Car shopping rarely starts with a phone call to a dealer. It starts with a Google search, and more often than not, that search has a city name or “near me” attached to it. Local search intent has quietly become one of the most powerful forces in used vehicle marketing, deciding which dealerships get seen…
Consent Mode v2 could be the key to ensuring you keep your conversion rates high and reach the desired audience like before.
AI is a huge part of the digital marketing trends going into 2026. If what Adobe just did is any indication, increased use of AI is right around the corner.
Automotive group dealerships face a local search problem. Solving issues with multi-location car dealer SEO can be tricky, but rewarding when done right.
TikTok Automotive Ads bring your dealership’s offering to one of the most popular and growing social media platforms. Now, you can use VIN-level targeting.
