Most dealerships still measure website success by traffic numbers and pageviews. But a thousand visitors who browse and leave don’t equal one customer who submits a finance application. Google Analytics 4 gives dealers the tools to track the actions that lead to real revenue, and that shift in measurement is quickly becoming the difference between…
Car shopping rarely starts with a phone call to a dealer. It starts with a Google search, and more often than not, that search has a city name or “near me” attached to it. Local search intent has quietly become one of the most powerful forces in used vehicle marketing, deciding which dealerships get seen…
The way people shop for cars online has shifted dramatically in 2026. Buyers aren’t typing “best SUV” into Google and browsing through listicles anymore. They’re searching for specific trim levels, monthly payment estimates, current rebates, and whether the exact vehicle they want is actually sitting on a lot right now. For dealers, this means the…
Somewhere on top of a 1,400-foot rock formation in Utah, country singer Brooke Lee sat on the tailgate of a Silverado ZR2 and brought a 75-year-old advertising jingle back to life. Chevrolet’s “See the USA in Your Chevrolet” campaign rolled out during the 2026 Winter Olympics opening ceremony and also aired during the Super Bowl…
Kia is making some bold moves for 2026, balancing a shifting EV landscape with refreshed SUVs, a new hatchback, and continued refinement of fan favorites like the Carnival. Whether you’re eyeing an electric crossover, a family hauler, or a fuel-efficient hybrid, this year’s lineup brings something worth talking about. And yes, the dancing hamster’s beloved…
At the 2025 Japan Mobility Show in Tokyo, Mazda pulled back the curtain on two concept vehicles that got everyone talking. The MAZDA VISION X-COUPE and the MAZDA VISION X-COMPACT (‘X’ pronounced as ‘cross’) both embody the company’s theme for this year’s exhibition: “The Joy of Driving Fuels a Sustainable Tomorrow” for 2035. These aren’t…
Consent Mode v2 could be the key to ensuring you keep your conversion rates high and reach the desired audience like before.
If someone told you back in 1986 that the company behind the cheap, breakdown-prone Hyundai Excel would someday rank as the world’s third-largest automaker, you’d think they were crazy. But that’s exactly what happened. Hyundai’s rise from industry laughingstock to automotive giant stands as one of the most impressive business turnarounds in modern history.
Getting hitched to a trailer for the first time can feel pretty intimidating. Between weight ratings, sway control, and backing into tight spots, there’s a lot to learn. Ford’s bringing hands-on training to Tampa this January, and it might be exactly what nervous towers need to get comfortable. Ford Towing Bootcamp debuts at the Florida…
AI is a huge part of the digital marketing trends going into 2026. If what Adobe just did is any indication, increased use of AI is right around the corner.
