How Car Dealers Turned TikTok Into a Real Sales Floor
See how car dealers use TikTok to reach buyers, build trust, and hire new staff with short, honest videos that feel more like fun than a hard sales pitch.
Why Your Dealership’s Facebook Inventory Ads Will Go Dark on June 22 If You Don’t Act
If your store runs vehicle ads on Facebook or Instagram, there’s a quiet deadline on the calendar that could shut your inventory campaigns down overnight. Meta is retiring the Nielsen DMA targeting system that automotive advertisers have used for years, and the swap to Comscore Markets isn’t optional. Miss the cutoff, and your ads stop…
How TikTok Became the New Test Drive for Auto Dealerships
Once dismissed as a place for dance trends and lip-sync videos, TikTok has quietly grown into one of the most effective places for car dealers to meet buyers before they ever step onto a lot. Shoppers are scrolling their way through research, comparison, and shortlist stages, and the dealers who show up first with honest,…
Car Dealers Can Now Run VIN-Level TikTok Automotive Ads
TikTok Automotive Ads bring your dealership’s offering to one of the most popular and growing social media platforms. Now, you can use VIN-level targeting.
How Car Dealers Are Winning With Everyday Creators
Can an automotive creator provide marketing authenticity to your dealership? Many dealers are winning big by using creators to help build content.
Google’s AI Answers Are Stealing Your Website Traffic: Here’s How Dealers Can Fight Back
The new Google AI Answers are making it more difficult than ever to get clicks on your dealership website pages. What can you do about it?
Threads, Bluesky, & Spill: Are the Twitter Alternatives Worth Marketing On
New social media platforms are popping up regularly. Three Twitter alternatives have become available, but should you use them for your marketing efforts?
How to Track ROI from Social Media Campaigns at Your Dealership
What are your social media goals? Does your dealership need some help on social media? Track ROI from your social media campaigns with some of these tips.
The Ultimate Guide to Facebook Automotive Inventory Ads
Facebook Automotive Inventory Ads are becoming an increasingly powerful dealership marketing tool, but you’ve got to set them up.
Geotargeting Strategies for Automotive Ads: Reaching Buyers Near and Far
Geotargeting allows automotive companies to reach highly specific audiences based on their geographic location. How can you take advantage of these strategies?