Digital marketing has taken a bold turn using artificial intelligence through various tools, including ChatGPT. This new AI chatbot creates a list of the top ten digital marketing trends.
Although human digital marketing experts might not agree with the trends shown by this chatbot, it’s relatively accurate and can show additional trends most marketers might not think of. Of course, there are some areas where the digitally produced list overlaps with a human-developed list of potential trends.
Let’s take a look at some of the results offered by ChatGPT and what’s trending in the digital marketing world.
AI can allow marketers to focus on the human elements
As artificial intelligence and machine learning evolve, we’ll find more tech handling mundane tasks while professional markets can focus on the E-E-A-T aspect of the job. This means these professionals are freed to focus on the experience, expertise, authoritativeness, and trustworthiness of their content rather than focusing on social media posting schedules, email marketing timing, and other timing-based aspects of the job. AI cannot replicate the human touch, but humans cannot analyze data as fast as a machine or digital program.
Voice search continues to evolve
One of the top digital marketing trends listed by ChatGPT is Voice Search. More people than ever before rely on voice search through digital assistants like Amazon Alexa and Google Assistant. Some people simply push the microphone button on their phones to engage in a voice search, which has become more common. This means it’s more important than ever that marketing professionals ensure content is optimized for voice search. Instead of only focusing on keywords, it’s important that search engines deliver information based on the search query.
Micro-Moments are becoming more important than ever
It’s entirely possible you’ve never heard of micro-moments, but this topic is an important trend in the digital world. Micro-Moments are those times when consumers need small pieces of information immediately. It’s important for businesses to provide this information immediately as a potential for gaining business or following. Many times, this information is required to ensure a user can move to the next moment. An example of a micro-moment might be a search for “Italian restaurants near me,” with the right results prompting the users to head to one of the top locations on the page.
Video marketing continues to be extremely useful
Although many online users don’t read books as often as they used to, reading is an essential part of every day. Because we read so much, mostly based on the continual use of our smartphones, videos can make things more enjoyable. Of course, when you can see something demonstrated in a video, it makes it much easier to copy the same activity. Video marketing will continue to be one of the most important digital marketing trends.
Chatbots have to be on this list
Considering the list is generated by a chatbot, you would expect a chatbot to be on the list of growing trends. ChatGPT is one of the most important and evolving chatbots in the market and offers assistance features in nearly every industry. Although ChatGPT is extremely new, it’s being used in many ways to help create, develop, and transition content, scheduling, and information to ensure businesses can grow and be successful without the need to sift through mounds of data.
Personalization has transitioned
One of the previously most important digital marketing trends is personalization. This was done to bring ads to consumers based on their search history, but consumers are showing they dislike pop-up ads, and future privacy changes don’t allow businesses to collect third-party data any longer. That said, personalization is more than a plug-and-play part of the job. It seems the human touch is required and will return to most industries in which companies will need to work harder to gain followers and engage with customers.
Social Media marketing continues to grow
Most businesses still focus on the biggest drivers of social media engagement, with a strong emphasis on Facebook, Instagram, Twitter, and LinkedIn. Social medial marketing continues to grow but on other platforms. The growth is found on YouTube, Snapchat, TikTok, and Pinterest, to name a few. Depending on the industry and desire for growth, adding these platforms to the mix and moving some advertising spend away from Facebook and Twitter, companies can build engagement with a new customer base.
Are these digital marketing trends where we expect to find growth in nearly every industry? If you trust what ChatGPT has to say, these are seven of the most important trends in the digital world.
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