One of the most under-utilized ways to reach new car buyers today is through Snapchat ads.
Marketing your auto dealership is all about getting your business in front of the right shoppers. In the modern, digital world, it seems like there are endless opportunities to target the right people. The challenge is knowing which avenues are worth your while and which ones are better left alone.
The newest generation of young car buyers is known for being more frugal, highly informed, and better connected than any generation before. As “Gen Z” shoppers enter adulthood and bring with them a great deal of purchasing power, auto dealerships need to adapt in order to reach these shoppers. Snapchat offers tons of flexibility with the incredible opportunity to meet Gen Z shoppers where they are.
Your dealership can definitely benefit from exploring the use of Snapchat ads as part of your next car ad campaign.
If you’re not family with Snapchat, don’t worry. There are so many apps out there that it’s easy to lose sight of one here and there. Snapchat has been around since 2011 but took some time to really take off. This app allows users to upload pictures and video content to express themselves.
The app also allows users to send content to one person or a group of people. Users can also share the content for a set amount of time before it disappears. What really made Snapchat stand out was its use of filters, text, drawing features, and other options to be creative. In fact, most of the other big social media companies borrowed these unique features for their own sites.
So why what does Snapchat offer that you can’t get through other social media ads?
Find and Attract New Business
Snapchat may not be as big as companies like Facebook, but it is still a major player in the social media world. In fact, Facebook attempted to buy Snapchat in 2013, but the owners decided to see where they could take the company on their own. As of today, Snapchat reaches 75% of Millennials and Gen Z shoppers.
By advertising on Snapchat, you have access to a massive pool of potential buyers. These people are not as active on Facebook, and they don’t spend as much time searching Google as folks from other generations. Snapchat ads offer your dealership a unique and valuable way to connect with young customers.
Customers Can Share Stories
Snapchat makes it easy for your customers to share their stories and provide invaluable word-of-mouth advertising. Start by asking happy new car owners if you can post a picture of them on your Snapchat channel. You can get creative without having to purchase expensive equipment. Take pictures of new drivers accepting their keys, exploring different features of a car, or driving away excited about their first new car. People love seeing authentic content from real people.
You can also use Snapchat to help draw attention to any specials, coupons, or promotions your dealership is having. You can even include engaging content that helps educate or excite users about fresh information from the auto industry. Imagine being able to show off new models, features, and more directly to your potential clients.
Advertising on Snapchat
The good news is that advertising on Snapchat isn’t much different than putt car ads on other social media platforms. If your marketing team has used Facebook ads, they’ll feel right at home with Snapchat ads. Snapchat can install a “SnapPixel” on your dealership’s site that will help you create an audience and target shoppers who have already visited your site. You can also track data to help create Snapchat audiences that resemble your ideal customer. Your audience can be from your client management system, users who engage with your Snapchat content, and more.
Explore Your Options Today
If you’re interested in exploring Snapchat ads for your dealership, talk to your marketing team or SEO company right away. You’ll find that traditional car ads don’t reach every demographic and potential client. Apps like Snapchat, however, can open up your audience to new levels without having to put in a ton of work. Don’t fall behind because younger car shoppers will soon have the lion’s share of buying power. Reaching them where they already spend their time will result in endless returns on your investment.