Do you have regular leads for car sales coming from your Instagram account? This is an important question to ask when marketing.
Unless your account is helping you generate leads and close sales, it’s not doing you much good. Thankfully, there are many great ways you can improve your profile, share the right content, and bring a larger audience to your dealership. With more than one billion people on Instagram each month, there’s a waiting audience ready for you to engage withthem.
Are You Using Any Third Party Tools?
Even though Instagram feels like a place where you simply share photos and comment on a few posts that your friends and family have shared, there’s a lot more to it. Your dealership needs to make use ofthird-party tools including Display Purposes, Hashtagify, Buffer, and Later to help you have the posts you desire and the timing needed to keep your engagement levels at a maximum on your account.
Use Hashtags, but Do So With Intent
If you’re sharing one of the new models that haverecently arrived at your dealership, adding photos and videos to your Instagram account can be a perfect way to gain attention for that vehicle. You want to add hashtags to your post, but you need to do so with intent.Don’t use more than nine hashtags and consider creating your own to give youraudience what they desire.
Get Your Team Involved
Encourage your team to use Instagram to share things going on at the dealership. They can use their own accounts andtag the dealership account or you can offer access to your team to showcase various activities at the dealership. Let our team help build the audience and bring names and faces to the dealership account with the right content.
Optimize Your InstagramAccount
The best way to optimize your profile on Instagram is to ensure you have all of your business information included in your profile. Add a profile picture that is easy for your audience to recognize as related to your dealership. This is a great way to build some brand recognition and allow your followers to know that you’re ready to help them when they are in need of a new or used car or it’s time to bring the one they drive to your location for service.
Your Customers Can be Your Showcase
Every day, your dealership team is selling cars to various customers. Most likely, these customers are very happy when they leave your location and drive home. Let them become the stars of your social media posts with photos of them receiving their keys while posing with the car they just bought. These folks are friends and neighbors to others who will need a car from you.
Share Some Genuine Content from Your Customers
If you can receive genuine reviews from customers that they post, these can be gold on your Instagram Account. Image a photo from a customer with their new ride along with a well-written review that will give you the positive feedback you’re looking for. This helps build your audience and allows your customers to tell everyone how much they love your dealership and their new ride.
Have a Strategy for Posting to Your Instagram Account
Build your audience by offering scheduled content they can count on. Figure out what your audience is looking for and how much easier your posting can be when you keep it on a schedule. Work with your team to build the schedule and share items that will give your audience the right information when they want it.
Make Use of Instagram Analytics to Review the Impact of Your Posts
This tool is part of the Instagram platform and it can help you understand how successful your posts are. You’ll receive reports regarding the content success, the audience you have, and the activity going on with your posts. This will give you a goodidea of which posts are receiving the most attention and which ones need more work to gain more attention from your followers.
Get Ready to Go Live
Instagram allows you to Go Live and have a virtual show that allows users to ask questions during the broadcast. This interaction can be priceless and just might gain you the loyalty you’re looking for when you want to bring more people into the group. Use your Instagram account and let your followers know when you’re going to Go Live and give them achance to interact with your dealership team.