You can have a website that looks amazing, but if you don’t have strong online branding, you’re not going to enjoy success with your website.
There are typically two categories of companies when it comes to branding; those that manage the brand and message closely and those that barely consider it at all. If you’re ready to focus on the branding of your company, there are some factors you need to consider.
Consistency is Important to your Brand
It’simportant to share your message across several platforms and allow online users to find you. Every social media account, email, or newsletter that you send out should have the same brand message and look to it. This consistency builds the recognition you want for your brand. As you share your message, users will click on links to find your website, which also much have the same, consistent feel to it.
Your Website is at the Core of Your Online Branding
When you focus too much on social media and email to drive traffic to your website but not enough time on the website, you’ll lose visitors quickly once they arrive at your pages. Allow users to get the most out of their search experience with a website that can support your business and allow them to find what they desire.
How Does Your Website Look on Mobile Devices?D
If you haven’t spent a lot of time and energy ensuring your website is responsive, it’s time to do so. A responsive website appears consistently on computer screens and mobile devices. This is a huge part of your online branding because more users than ever before are searching from mobile devices while on the go. Your business needs to be available to these customers as much as the ones that are using a computer screen.
You Need a Team to Be Successful with Online Branding
Are you starting a new website or only beginning to focus on the branding aspect of your digital appearance? If so, you might think you can get by with a programmer or developer and that you only need a small amount of marketing time and energy. You would be wrong. It takes a team of experts to get the job done the right way. It might cost you more of your marketing dollars, but a strongbrand is worth the effort.
How Can You Get Started Presenting a Great Brand Online?
If you’re going to try and take it slow and tackle online branding on your own, there are some steps you need to take. These steps are basically the same as the ones you would take if you hired a team, but you’ll likely take more time with each step. Here are some basics for you to follow:
Address the Look and Feel of Your Website
The look and feel of your website is called the Graphic User Interface andyou want it to be the main item to promote your brand image. The look should be professional while telling your story, it needs to be consistent with the colors, graphics, and fonts you use on social media and in your newsletters, and it should have professional images and charts for your users to enjoy.
Address the Navigation Aspect of Your Website
A website that’s difficult to navigate can be tedious and frustrating. You need to test every aspect of the functionality of the website to make sure it responds the right way and sends you where you want to go from every button. The navigation buttons need to be in the same place on every page, to offer the consistency you’re looking for in your online branding message.
Content is Still One of the Keys to Success
The content of your website is truly valuable to the experience of your visitors. Ensure your content is catered to your audience to give them what they are looking for. Your content should be fresh, new, updated, and shared across multiple platforms. The links within your blog posts should direct users to relevant pages within your website.
Create the Online Branding that Will Make a Difference for Your Business
Whether you’re a small-town store that caters to the local community or a global empire, online branding is extremely important. Consult with experts to give your brand message a boost and be consistent in your message. You want to showcase your brand the same way in every aspect of your online presence.
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