Recent changes to the Google algorithms have made it more challenging to improve the keyword rankings of your car dealer website.
Even with these changes in place, you can adjust, upgrade your strategy, and make sure your website ranks properly for the keywords that you use. With a little help, you can see your website move up through the list quickly and show up where you want it to.
Know Your Google Keyword Rankings
You can’t do much about knowing where you’re listed and understanding the changes that need to take place. Find out where you rank and what keywords are listed high and which ones are listed low. Doing this will give you the information you need and help you figure out what to do to improve the listing when you review them on the search engines you’re listed on.
Create a Plan for the Right Keywords
Now that you know what your keyword rankings are, you need to create a plan that will allow you to improve them and how they are used. Understand the user intent behind each of the keywords on your list. It could be an informational phrase, a navigational term, or one that can become transactional. This analysis helps you understand the stage in your sales funnel for each of the terms.
User Experience is Important
Today, user experience plays a vital role in the organic search visibility online. Focus on how fast your site loads, how your page appears, the content optimization, and the mobile use of the site. Keywords are only part of the solution to the Google algorithm;these other factors play a big role in bringing you the ranking you’re looking for when you want to offer the right website experience for your visitors.
Fix Technical Issues
Keyword rankings are only as good as the site that uses the words and terms that anchor them to the pages. If you have technical issues on your website, you need to fix them and ensure that your site operates properly. Some issues can slow down your website and play havoc with the user experience. Your car dealer website should be easy to navigate and use every time a visitor arrives at your pages.
Regularly Optimize Your Car Dealer Website
There are several Google algorithmupdates each year. Whenever an update takes place, you need to check to see if your content is still optimized for the best search results. This is important in ensuring your keyword rankings continue to be relevant and you stay or improve your position within the search results. Website content marketing needs to be regularly improved and reviewed for you to see consistent results.
Use Engaging Titles to Improve Keyword Rankings
The title of each of your web pages should be part of the URL for thatpage. This title factors in the SEO and search results online, which means your keywords need to be present in the title to bring your pages to the top of the search results when a user is looking for what you have to offer. Make sure you use proper andengaging titles to improve the results.
Provide Answers for Your Site Visitors
Most website visitors are looking for answers and it’s important for you to provide these answers to potential questions that relate to each of the keywords you’re using. With the use of the search intent and the keyword data you will be able to figure out what type of answers your audience is looking for so that you can provide them the information you have to share with them.
Use Internal Links in Your Pages
Cross-linking is also called internal linking and it’s an important aspect of your car dealer website pages. If you have pages that are similar, offer information that relates to each other, it’s important for you to offer relevant content that leads to improved visitor retention and better Google ranking for you. Sometimes the keywords can work well for more than one page.
Promote Your Dealer Content Through Keyword Rankings
Improve the ranking of your website by promoting your content on relevant online and social media platforms. Look at press releases, social conversations, and other means to drive website traffic to your pages. You want to see your website promoted online through the use of the content you have to offer and the different ways you can link to relevant pages that will link back to your site.