You’ve likely got a website filled with content, but is it doing everything you need to maximize the use of digital marketing?
Marketing has come a long way and evolved over the past few years in a way that we never could have thought of. Customers used to have to shop at your location before making a decision, now they can do this digitally, which means your marketing needs to be right for the current landscape.
Digital Marketing Tips for You
Take advantage of these tips and improve your online visibility and presence right away.
Local SEO is a Must
Your dealership doesn’t serve the global market. You have a local audience that you need to connect with. By using local SEO strategies, you can be more visible to customers that search for something like “car repair near me” or search for the brands that you see every day. Make sure you employ geographic keywords to bring customers to your doorstep.
Develop an Excellent Google Ads Strategy
Using the paid advertising service of Google Ads can be a huge boost in your digital marketing. This service allows you to place your website at the top of the search engine results pages for specific terms. This is the place where most online users are going to look first and find what you’re offering.
Review Your Negative Keywords List
It’s possible, when using Google Ads, that your ads show up in searches that aren’t relevant to your brand. This can be a problem for you because users could click on your ad and then leave quickly which still costs you for the click. Manage your negative keyword list and make sure the right phrases are the ones that match your ads.
Mobile Optimization is Necessary for Digital Marketing
You must have a website that can be easily viewed and used on mobile devices. If you don’t Google will not rank your site as high as you want it to. Make sure you not only ensure your site is optimized for mobile but that it also loads quickly. Your potential customers don’t have the patience to wait for a site to load for several seconds before they look elsewhere for what they desire.
Create a Community of Engagement Through Social Media
Your car dealership needs to have several social media accounts to make sure you can create a community of engagement through these platforms. This means you’ll have to commit part of your team or hire a team to make sure your dealership is represented properly and continually engaging on social media with the audience you’re trying to reach.
Using Social Media – Offer Special Sales Promos
One way to build the engagement you’re looking for on social media is to offer exclusive specials and promotions. If you make these shareable among the community on a specific platform, you’ll see your engagement through this platform increase and become much greater. Sales and promotions are one of the most effective ways to engage customers and should be an integral part of your digital marketing strategy.
Surveys Can Help Build Your Engagement on Social Media
Launch your social media campaign and then request feedback with surveys that will allow you to make adjustments to your content and allow more of your potential customers to be engaged with you. This is a great way to get insights into what your customers think and what type of content they want to see. Use this feedback constructively to build your level of engagement.
Monitor Your Reviews as Part of Your Digital Marketing
We use reviews more now than ever before and you should monitor them to see what customers are saying about your car dealership. Make sure you respond to your reviews, both good and bad, and show whatyou’ve done to correct anything that came across as negative. Publish some of the best reviews on Yelp, Google, and your social media pages to show potential customers how much others like you and your service.
Establish Authority with Video Content
In today’s world, you must have video content as part of your digital marketing strategy. Adding videos that customers can view and enjoy shows your expertise, offers more engagement, and gives your potential audience more information regarding the make, model, price, and year of what you offer. Show off some features of the vehicles and show how these features can solve potential problems drivers face every day.