Word of mouth has always been the most effective form of advertising. People trust other people’s experiences more than they trust ads, marketing campaigns, and commercials. In the modern age, word of mouth is more than just people sharing their experiences with their neighbors; there are review websites, online communities, and plenty of other places people can brag about their favorite companies and products.
Car dealerships already have to fight a stream of stereotypes, so getting customer reviews is the most effective way to get customers in the door. Of course, getting customers to leave reviews isn’t always easy.
Here are five ways you can get more customer reviews for your auto dealership:
1. Ask For Reviews
As simple as it may seem, asking customers to leave a review is the first step to actually getting them to leave reviews. While modern shoppers are absolutely aware of their ability to write comments and reviews, they don’t always think about it. Everyone who has contact with the customer can easily ask for a review. The key is not to merely suggest it but to ask them to do it. Psychologically, if you can get someone to agree to do something versus just telling them to do so, they are more likely to follow through. Try something like, “Thanks again for bringing your Hyundai Palisade in for service. Would you do me a favor and leave a review on our website?”
2. Remind Them About Reviews
Whenever possible, make sure to get your customers’ e-mail addresses. After a customer leaves, whether it’s with a brand new or a few parts for a vehicle at home, shoot them a quick e-mail to follow up about their experience. You can provide a link to the exact place you want a review. You might even remind them that they agreed to leave a review when you asked them.
3. Leave Reminders in Plain Site
It’s important that you advertise that your dealership values honest feedback. This can be something simple as having a link on your website where customers can read and leave reviews; it can also be through signage throughout your dealership. Whenever possible, provide a link or QR code that makes it as easy as possible for customers to leave feedback. If they have to register for accounts, supply tons of personal information, or jump through endless hoops, they’ll abandon their review and leave you wanting.
4. Don’t Forget Social Media
While you might prefer customers to discuss how much they love their Hyundai Palisade directly on your website or on a dealership review site, many shoppers prefer to use their regular social media platforms. People can leave reviews on your Facebook Business, give you a shout-out on Twitter, or tells stories about their experience on Instagram/TikTok. Use your own social media accounts to drive people to leave positive reviews.
5. Earn Excellent Reviews
The natural tendency is for people to leave reviews when they are either unhappy with their service or are beyond excited about their experience. Your goal should be to provide such an amazing experience that customers can’t wait to shout about it from the rooftops. Mediocre service is less likely to get any kind of comment, let alone a review that inspires others to give your dealership a chance. Go above and beyond, and those incredible reviews will follow.