Marketing has always been about connecting a company with a specific audience. Digital marketing is simply doing this in an online format.

With the rapid pace of progress and advancements in technology, there can be many different questions that come up regarding marketing a business online. With that in mind, let’s provide some answers to some of the pressing questions to help you showcase your business better than ever.

What is Digital Marketing?

As mentioned, marketing is a way to grab the attention of an audience and put it on the products and services you have to offer. We all recognize that commercials are part of marketing. We see these offered during or TV shows and sporting events. Digital marketing is simply using online tools to bring your products and services to your audience. This can be through SEO, social media, email, and popup ads to name a few ways your items are shown.

What is the Role of Digital Marketing to a Company?

Digital marketing occurs online and electronically, which means it can reach a much larger audience than print ads, phone communication, or physical marketing. There are far more possibilities for brands to reach customers digitally than with physical marketing. This means you need to make it a priority for your company with a dedicated team.

Various Types of Online Marketing for your Company

You might not realize all the possibilities of the online world and the way your company can be marketed to the world. Dedicated team members of a digital agency have specific roles in this process because they possess the skills that match them with the job. Here are some of the types of online marketing that match up with these roles:

• Search Engine Optimization (SEO)

• Content Marketing

• Social Media Marketing

• Pay Per Click (PPC)

• Affiliate Marketing

• Native Advertising

• Marketing Automation

• Email Marketing

• Online PR

• Inbound Marketing

• Sponsored Content

What Does Digital Marketing Do?

Most agencies working to offer the digital presence you want to show focus on different key performance indicators for each channel. This allows them to properly measure the company’s performance across each one and make the necessary adjustments to ensure you receive the most traffic through the marketing channels you choose.

Inbound Marketing vs. Digital Marketing: Which Is It?

Ultimately, inbound marketing is a methodology that uses online assets to attract, engage, and delight customers online. Digital marketing is an umbrella term used for all online marketing tactics to give you a broad scope of things. You could say that inbound is part of digital but digital isn’t part of inbound. Don’t let these terms confuse you, all types of marketing are made to bring more customers to your website.

Does Digital Work for All Businesses?

Yes, the use of digital media and marketing techniques can work for any business in any industry. No matter what your company sells, it’s important to have a digital presence and showcase your wares online. The entire world is online, connected, and engaging every day. Employ the right marketing techniques and become part of the conversation when you have the products and services that customers are looking for.

Why is Marketing Digitally Important?

The importance of digital marketing is the reach this technique offers. When you place an ad on TV, in a magazine, or on a billboard, you have limited control over who sees the ad. Digital content is viewable by a highly-specific audience using keywords, terms, and search results. This means you can reach customers looking for what you have to offer without paying to be in front of those that aren’t interested.

How Do I Incorporate a Good Digital Marketing Strategy?

There are seven things to consider when you want to have a digital presence and market your company online. Here are the seven things to get you started:

• Define your goals

• Identify your target audience

• Establish a budget for each digital channel

• Strike a good balance between paid and free digital strategies

• Optimize your digital assets for mobile

• Conduct keyword research

• Iterate based on the analytics you measure

Use the Answers to Get Started

If you’re new to digital marketing, need help with this process, or you don’t have time to run your business and the marketing, you need to find an agency to help you get things going and represent your products and services the right way. If you want to tackle this process yourself, figure out where you can spend your time and money, then make the most of your marketing budget online.