Car shopping rarely starts with a phone call to a dealer. It starts with a Google search, and more often than not, that search has a city name or “near me” attached to it. Local search intent has quietly become one of the most powerful forces in used vehicle marketing, deciding which dealerships get seen…
The new Google AI Answers are making it more difficult than ever to get clicks on your dealership website pages. What can you do about it?
Instead of typing out search terms, many users find it much easier to employ the benefits of voice search. Is your website optimized for this type of search?
How can you boost your social media presence for your RV dealership? Thankfully, there are some proven methods to help you increase your online traffic.
Automotive marketing has evolved to allow marketers to map the journey a customer takes through the website and various ads from a dealership.
In today’s digital age, a business’s reputation can make or break its success, especially in the automotive industry. With consumers increasingly relying on online reviews to inform their purchasing decisions, how a business manages its online reputation has become more important than ever. For automotive dealerships, repair shops, and services, maintaining a strong, positive reputation…
Should you post more evergreen content or more timely content? This is a major question facing marketers regarding their online strategies.
Your car dealership must advertise to gain attention and be the first choice for customers looking for new or used cars. Where should your ads appear?
Every year we cover new digital marketing trends that we expect to help grow and evolve the industry and bring online content to the top of search results.
How can data analytics show how impactful a digital marketing campaign can be? The raw data analyzed tells a story for your company.
