Somewhere on top of a 1,400-foot rock formation in Utah, country singer Brooke Lee sat on the tailgate of a Silverado ZR2 and brought a 75-year-old advertising jingle back to life. Chevrolet’s “See the USA in Your Chevrolet” campaign rolled out during the 2026 Winter Olympics opening ceremony and also aired during the Super Bowl 60 pregame show, and it’s packed with nostalgia, real stunts, and a very deliberate lack of artificial intelligence.

• Chevrolet brought back its classic “See the U.S.A. in Your Chevrolet” ad, featuring a modern interpretation sung by country singer Brooke Lee.
• The spot marks the third time Chevy has airlifted a vehicle to the summit of the 1,400-foot rock formation, following Impala placements in 1964 and 1973.
• Chevrolet chose to film the ad the “old-fashioned way” without using artificial intelligence, keeping everything authentic from start to finish.

A Song That’s Been Stuck in America’s Head Since 1951

If you grew up watching classic television, you might recognize the melody. Beginning in 1951, Chevrolet sponsored singer Dinah Shore’s TV variety show, and every Sunday night, she closed the program with “See the USA in Your Chevrolet.” The jingle, with lyrics and music by Leo Corday and Leon Carr, was written for the Chevrolet Division of General Motors. Dinah Shore once said it was the song that people most identified with her.

For this 2026 version, Chevy tapped 26-year-old Brooke Lee, a rising country artist from Charlotte, North Carolina, who’s been building her career in Nashville. “We kept the lyrics the same, we kept the melody the same,” says Kaitlyn Newman, Chevy Advertising Manager. Lee simply put her own Nashville twang on the song.

Real Helicopters, Real People, No CGI Shortcuts

The centerpiece of the ad is a Bright Blue 2026 Chevrolet Silverado ZR2 perched on Castleton Tower, also known as Castle Rock, in Utah. A helicopter airlifted crew and equipment to the top of the rock, and with wind whipping her hair extensions around on a crisp January morning, Lee sat on the tailgate and filmed several takes, singing with and without guitar.

Chevy CMO Steve Majoros said, “We live in a world with incredible technology that could have done this stunt artificially, but it was really important to Chevy that everything was authentic. A real helicopter brought a real truck up on top of that magnificent rock.” The people in the ad are real, too. The laughing boys are father and son. The couple cruising in a Corvette is married. The gasping girls are best friends and soon-to-be sisters-in-law. The dancing couple are engaged. The photo under the St. Louis Arch is a real family. Even the dog has a close bond with the family in real life.

That commitment to doing things the real way stands out in a year when many Super Bowl advertisers leaned into AI. Nearly a quarter of the game’s pre-released ads dealt with artificial intelligence in some way, according to an analysis from ad research firm iSpot.

A Full Lineup on Display

In the commercial, a variety of Chevrolet vehicles drive across the USA with scenes shown from Mt. Shasta, CA; Redwood National Park, CA; St. Louis, MO; Nashville, TN; the Florida Keys, FL; and New York, NY. In addition to the Silverado ZR2 perched on the rock, the ad features the Silverado LT Trail Boss, Equinox, Equinox EV, Traverse, Trax, and the Chevrolet Corvette.

Each vehicle shows up in a location that fits its personality. The Seven Mile Bridge to the Florida Keys provided a backdrop for a bright red Corvette Z06. In the home of country music, the spot depicts a group of friends headed into Nashville for a night of fun in the Trax, Chevrolet’s most affordable crossover. While the ad covers a broad slice of the current lineup, fans of performance Camaro trims might notice that the spotlight here lands firmly on trucks and crossovers, a sign of where the brand’s marketing focus sits these days.

This commercial kicks off a larger semi-quincentennial effort from Chevrolet. The brand also revealed the Stars and Steel Collection, a special edition package for five 2026 models, including the Corvette and Silverado EV. Chevrolet will donate $250 to veteran-focused nonprofits for each Stars and Steel vehicle sold.

Why Chevy Skipped the In-Game Ad Spot

The ad aired during the 2026 Winter Olympics Opening Ceremony and the Super Bowl pregame show, as part of Chevrolet’s plans to celebrate America’s 250th anniversary. But Chevy didn’t pay for a spot during the game itself, and for good reason. Thirty seconds of airtime fetched as much as $10 million during the Super Bowl this year.

Automakers are largely sitting on the advertising sidelines during this year’s Super Bowl amid uncertainty in the U.S. automotive industry involving sales, tariffs, and regulations. Carmakers, historically major buyers of ads during the big game, have been inconsistent with Super Bowl advertising in recent years. Automakers accounted for 40% of Super Bowl ad minutes in 2012, but dropped all the way to 7% by 2025, according to iSpot.

Chevy’s play was smart. By tying the campaign to both the Olympics and the pregame, the brand grabbed millions of eyeballs without paying full in-game prices.

Does Nostalgia Still Sell Cars?

Chevy is betting big that Americans still respond to patriotic, feel-good imagery paired with a familiar melody. The dramatic visual recreates one of Chevrolet’s most famous stunts, originally executed in 1964 and again in 1973, when the brand hoisted a Chevy Impala onto the same 1,400-foot rock formation. Returning to that same location 50+ years later sends a clear message about staying power.

Whether you’re a Dinah Shore devotee or hearing the jingle for the first time through Brooke Lee’s country vocals, the ad serves as a reminder that sometimes the best advertising strategy is the simplest one: show real people, real places, and a song that sticks in your head for the rest of the week.