Are you getting everything you can out of your social media marketing? Have you optimized your strategy to maximize the results?
Your strategy on various platforms may need to be tweaked and updated to keep up with the latest trends. You want to engage your audience and know they are ready to buy from you and take advantage of everything your company has to offer.
Why Should You Optimize?
It seems like a “no-brainer,” but you want to ensure your social media marketing is making money for your business. Optimization encourages you to analyze, audit, and adjust the content on your account to stay current with the best practices. “The devil is in the details,” and so it is with optimizing your social media posts. There are three benefits:
1.Increase the visibility of your content and reach, bringing more engagement to your account
2.Assess the overall ROI and outcomes of your social media marketing
3.Develop a consistent process for creating content made to perform well for you
Let’s look at some strategies that might help you get more out of your marketing strategy.
Use Data to Drive Your Strategy
Utilize the tools at your disposal to collect data about the traffic that comes from your social media posts to your website. Find the patterns that lead to purchases and the patterns that lead to others leaving your site. Ask a few questions about the data you’re collecting:
• Are people clicking on your call-to-action messages?
• Can you optimize your posts for maximum engagement?
• When do people visit your website?
When you turn data into behavior reports, you’re going to have a better chance at knowing exactly how to engage your audience through social media.
Create Clear Goals for Your Social Media Marketing
What is your ultimate goal for social media? Once you find the answer to this question, you’ll be on your way to building the strategy that you’ll use. There may be several answers to this question some which might be:
• Improving audience reach
• Increasing engagement levels
• Generate leads
• Convert leads to paying customers
With your end goal in mind, you’ll be able to work backward to the starting point. Let this be your way of reverse engineering your social media strategy.
Keyword Research is Key
You want your social media marketing to play well with the rest of your marketing, which means using keywords that rank high and bring results. This is a great way to put SEO into your social media posts to have them relate and link to pages on your website. The keywords you use can be included in your hashtags and used to link within your content as well.
Optimize for Social Searches
Become searchable on social media to be found more easily. This starts with your keyword research but also includes other aspects of your marketing process to make sure you can be successful in your efforts. Here are some quick tips to become more searchable:
• Include relevant keywords in your social bios
• Use key business details across all accounts to show consistency
• Completely fill out the bio and about sections of any social platform
You’ll be surprised by how quickly these tips help you become more searchable and make it easy for your audience to find you.
Create Value in Your Content
Is your content compelling enough? The content you offer should be long enough to rank well and filled with valuable information. Make sure you’re answering questions for users who may be looking for answers when they review the content you’re offering. It will take some time, but if you gain a reputation for providing unique, quality content, you’ll see your organic rankings improve and your social media engagement levels rise.
Create a Posting Schedule
One of the most important aspects of your social media marketing is to post on a schedule that you stick to. This doesn’t mean you can’t take time off, but you need to ensure your posts are going to show up consistently and on time every week. You may want to always be present for the posting schedule you create, which could look a little like this:
• Facebook: 3-10 posts per week
• Twitter: 5 posts per day
• Instagram: 7 posts per week
•LinkedIn: 2-5 posts per week
Increase Credibility with Backlinks
Backlinks can add credibility and authority to your content, which helps improve your SEO ranking. This can work well to improve your social media reach and reputation as well. Use backlinks to websites and companies that have earned reputations that you aspire to.
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