Pay-Per-Click (PPC) is an advertising method which can be more affordable than most forms of marketing and give you an edge online.
Should you use an automotive PPC campaign to help drive your sales? You should if you want to manage your marketing budget and know that you won’t have to overspend to bring your ads to your customers. Before you begin your PPC journey, you should ask a few questions.
Questions to Ask
Who Should You Target and What Ads Should be Shown?
Different customers will react positively to different ads that you show them. Some will click on your banner ads, others will be moved by the display ads, while others will react to your video ads. What is your target audience and what age group are you trying to reach? Are you selling mainstream cars, trucks, luxury cars, or off-road vehicles? These different vehicles all appeal to different audiences.
Who Should Manage Your PPC Campaign?
The person or organization you select to monitor and manage your automotive PPC campaign needs to have the right level of experience to ensure your ads will work right for you and bring customers to your website. If you don’t have a person at your car dealership that fits thebill, you can outsource this task to a private company that has the requisite expertise to ensure you can enjoy an amazing advertising campaign.
Which Keywords Should be Used?
One of the most important aspects of your advertising campaign will bethe keywords that are used. This is how your customers will find you when they type in specific terms into Google. The keywords selected need to be relevant to your dealership and the promotions you’re running at the time. This is the best way to get the most out of your keywords during an advertising campaign.
How to Move Forward With Your Automotive PPC Campaign
Target Location and Keywords Together
When creating the list of keywords that will be used, your location needs to be part of the mix. Consider a list of the vehicles you sell mixed with the area where your dealership is located to build a list before you use the Google Keyword Planner.
Create Excellent Ad Copy
From emotional triggers to call to action verbiage, the ad copy of your Automotive PPC needs to be made to bring customers to your website. Connect the feeling of your potential customers with a few numbers, qualities that make your dealership unique, and local items that will entice your audience.
Develop Various Types of Automotive PPC Campaigns
There are several ways to reach your audience when you’re building your advertising. You can do this with the brands you sell, competing with other dealerships, and ads that discuss general automotive aspects. Use strategies that will help you develop advertising that’s going to work for you.
Push Your PPC to Gmail
Those banners and ads that show up in your Gmail inbox come from companies that have paid for the advertising you want to benefit from. With more than 1.2 billion monthly active users on this platform, you’ve got a waiting audience which can benefit from your advertising.
Used Responsive Display Ads (RDA) in Your Campaign
An RDA makes a lot of sense for every advertising campaign. Even if you’re not going to run a PPC program, you should look into the different ways RDAs can work for you. These ads adjust to the device your customers are using to view ads and connect online. Learn more about this process and incorporate RDAs into your marketing.
Don’t Forget About Retargeting
If a customer visits your website or clickson one of your ads, they have at least shown a slight interest in what you have to offer. A retargeting PPC campaign can help you by reaching out to these customers to see if they are still interested. Create ads that engage with shoppers who have taken some form of activity toward buying a vehicle from you to see if you can bring them back into the fold.
Build Your Automotive PPC and Sell More Cars
You want to reach more customers and sell cars but you want your advertising to be affordable. The right solution for you could easily be a PPC campaign. You can set a monthly budget and know your advertising is being seen right where you want it.Build your campaign with the correct keywords, amazing ads, and a connection with your customers up to a lead being created at your dealership.