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Dealer Marketing Strategy

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Day: May 5, 2026

Meta DMA to Comscore migration
Dealership Marketing

Why Your Dealership’s Facebook Inventory Ads Will Go Dark on June 22 If You Don’t Act

  • Posted on May 5, 2026

If your store runs vehicle ads on Facebook or Instagram, there’s a quiet deadline on the calendar that could shut your inventory campaigns down overnight. Meta is retiring the Nielsen DMA targeting system that automotive advertisers have used for years, and the swap to Comscore Markets isn’t optional. Miss the cutoff, and your ads stop…

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