Can an automotive creator provide marketing authenticity to your dealership? Many dealers are winning big by using creators to help build content.
Car dealerships are switching gears from expensive celebrity endorsements to authentic partnerships with smaller content creators who actually connect with their audience. These micro-influencers and niche creators are producing genuine reviews, walkarounds, and lifestyle content that feels real instead of scripted. Discover why this shift toward authentic creator marketing is changing how cars get sold and why smaller voices are making a bigger impact than million-dollar celebrity deals.
Big voices get lost in the sauce
When you hear recognizable celebrity voices promoting car companies, it’s easy to tune them out; you might not be able to imagine some of these high-profile personalities driving the same car as you. These big voices can get lost in the sauce and lack the authentic car marketing qualities that many users desire in today’s world.
Instead of allowing your favorite actors to promote cars to you, some dealers are turning toward niche content creators who offer genuine car reviews and more expertise than celebrities. Most users understand these creators are paid to create car reviews and content, but when the content has more authenticity and expertise behind it, many people will listen to what’s being shared.
Influencers use their audience
Not every social media influencer has a massive audience that covers the globe. Micro-influencer automotive marketing is perfect for dealerships that need to connect with local customers who will visit their dealership. This can be an automotive creator to help a dealership create marketing authenticity which promotes a dealership and its vehicles to the local or regional audience. Car dealer influencer marketing has been shown to be one of the most lucrative and effective marketing methods in the past few years.
The right voice for your dealership
By working with some creator partnerships, dealerships can easily have a stronger voice in the local market and see a strong increase in traffic to their location. High-profile celebrities generally only promote entire car brands, which doesn’t allow the content to focus on a dealership and what can be done for the local audience. This means the voice loses some of the connection required to connect with modern customers who are looking for the right company to work with in their local area.
How can dealerships maximize their reach on Instagram?
Instagram is one of the most popular social media platforms, and it’s used by a wide audience. Some of the features available allow companies to focus on the local audience and build a following. This is another area where automotive creator marketing can add authenticity to your content and promote your dealership on Instagram.
Add fresh content regularly
Keep your content fresh and updated. If you have new arrivals, highlight them; when you have special deals, promote them; and find ways to make the slow days worthy of being part of your story. Keeping your content fresh allows your audience to stay engaged with your team.
Optimize your profile
Your Instagram presence is extremely important to the success of your social media marketing efforts. Check your profile, make sure it’s optimized and verify that links used connect to your landing pages. Instagram is much more user friendly than it has been in the past, letting it become a tool your team uses every day.
What’s going on right now?
Instagram Stories can be the perfect feature for you to leverage your content and engage customers in real time. This could be where automotive creator marketing begins and helps you build authenticity in the content you offer. Your real-time content could be something new that’s happening right then, such as highlighting the event going on at the dealership, showing new models coming off the trucks, or getting some time with your team that brings faces to your audience.
Its all about the video quality
Instagram sounds like what it is. You share images and videos that tell a story. This is what most social media platforms are all about. That means you need to share high-quality images and videos that showcase your inventory, your team, your dealership, and the service team. Let your videos and images tell the story and invite new customers to connect with your team and visit your dealership.
Will your dealership turn to local influencers for automotive creator marketing that brings more authenticity to your message? The big, celebrity voices are being tuned out, but local creators and experts can give your dealership the marketing boost desired.
