As you prepare for the next calendar year, it’s time to take a look at your current digital marketing campaign for necessary improvements.

Most likely, you’re going to want to make some changes and will need to implement changes that involve the next round of updates to the digital world. Here are several ways to add more and design a more impactful online presence in 2021.

Improve Organic Search Criteria

How your shoppers search and what they find are important to your digital marketing campaign. This means you need to monitor the core updates, look for opportunities to improve your structured data to increase your SERP results, and improve your website for users who make use of voice search. If your website is optimized for every type of organic search, it will be much easier for your customers to find you.

Maximize Your Paid Search with Machine Learning

Machine learning optimization can become one of the most impactful ways your site can be found easily, or it can go off the rails in a hurry. Your paid search categories need to bring leads to your website and make it easy for your customers to find you. The search engines are becoming more intuitive and the keywords you pay for need to direct users to your site.

Increase the Ad Optimization Across Platforms

Where do your ads show up? This is one of the most important questions when developing the most impactful digital marketing campaign possible. Ensure your ads are being placed throughout social media sites and on Google. Facebook alone has several places your ad could appear to let your customers see you and engage with your dealership. Review the data and optimize this area of your marketing.

Review Changing Social Media for a Better Digital Marketing Campaign

The increased use of new social media platforms such as TikTok and Instagram Reels makes it easier for users to connect and make videos to share. This can work great for your business as well. It could be a lot of fun for you and your team to create videos that share your personalities and offer users something funny to see where they will remember you.

Are You Using Messaging Platforms? If not, it’s Time to Start

As a partner to many social media platforms, messaging platforms also offer a great way for you to connect with uses. You can do this through WhatsApp, Messenger, and Snapchat, just to name a few, and know that you can connect directly with your customers. Your ads can show up in these areas and let your users see what you’re ready to offer.

Put Your Ads into Video Games for the Most Impactful Digital Marketing Campaign

Many people play online games through their phones, computers, and tablets. You can pay a little and have a ton of exposure by allowing some of your ads to show up in these games. Users will sit through a thirty-second ad to receive something free in the game, which means you have their undivided attention during this time.

Adopt Design Systems for Your Pages

Some of the most highly recognizable websites online have a consistent appearance and color scheme throughout the websites, social media posts, and messaging services. When you adopt design systems for your site, you’ll see reusable components and clear standards that are quickly and easily assembled on every application where your company name appears. Use this to maintain these aspects of your website in one place for a consistent appearance for your name and online presence.

Use Innovative interaction to Boost Conversions

Links to other pages, animated illustrations, 3D graphics, and virtual reality functions in your website can help your site be more enjoyable and engaging for your customers. Use visual storytelling to let users enjoy the interactions and keep them on your site longer. You don’t have to only rely on videos to get the job done, be innovative, and connect with your audience.

Use Structured Social Media for the most Impactful Digital Marketing Campaign

Your social media presence has a lot to do with how impressive and useful your digital marketing campaign happens to be. Some users don’t look at much more than their social media accounts, which means you need to be in front of them. Structure the content, stay consistent with your posts, and let your social media content be one of the most impactful aspects of your digital marketing.