You have to get creative with digital marketing with the online resources that help you to bring your audience to your website.
Instead of offering the same bland and boring marketing that every one of your competitors has, think of something new, something fresh, and something that will capture the attention of your potential customers.
Social Media Digital Marketing
Join in On Weekly Hashtag Themes
Do you have a #ThrowbackThursday or #WildWedensday experience on your social media accounts? If not, why not. One of the trendiest and most fun ways to capture your audience and get people involved is to offer them a way to celebrate the day in a way they might not have thought of. Get the ball rolling with some of your own crazy and fun ways to hashtag the day.
Vines are quick six-second video clips that can show the fun side of your business. Tik Tok can be a bit more involved but has the same effect. Both give you the digital marketing tool you want to be creative and fun. The more personal your dealership seems to the customers you want to reach, the better the marketing will work for your company. Think of some creative ways to use these two tools.
Pin Your Images
Using Pinterest and Instagram is a quick and easy way to make sure you can share photos of your products, your events, and the experience customers will have at your dealership. “A picture is worth 1,000 words” as the old saying goes, and it’s easy to add a photo and a lot of hashtags that can give customers a great way to connect with you and enjoy what you have to offer.
Urban Use in Digital Marketing
Community Engagement on the Streets
You work in the area you live in and your business is part of the fabric of your community. Step out into the streets and share your digital presence with the world. You could write your Twitter handle in chalk on the sidewalk near an old school, you could engage with some of the historical sites and show your Facebook name. Share your community online and engage with the world around your location.
Use Your Surroundings
Do you have a lot of forests and parks in your area? Show photos of the vehicles you offer being enjoyed in these areas. Make use of the urban landscape to showcase the cars and trucks that you’ve got at the dealership. Make sure you caption your photos or find a way to include your message for the digital marketing benefits you need.
Unusual Sponsorships can Help
The more people in your area see your name, the more likely they are going to visit your location. You could sponsor a dog park, a street, events in your area, or get your name on a city bus. Take some photos of what you’ve sponsored and add them to your social media pages. An unusual sponsorship can make your name stand out and be remembered by those you serve.
Contests Can be Huge for Digital Marketing
One of the easiest ways to get your name mentioned and tagged is to hold a contest online with a few rules. People love to win stuff, especially if they don’t have to put in a lot of work. Ask for photos of pets, scenic views, or odd items and ask that your name or product be part of that photo to qualify a contestant. This could be a huge success for your digital marketing efforts.
Submit Your Vote Contests
Offer a simple way for visitors to your social media pages to win something by voting with you. Sometimes, you don’t even have to offer a prize, some people just like to see what the results are of the vote. The votes could range from naming the new dealership pet mascot to which car people prefer. Use a voting contest for some fun and creative digital marketing.
Have you ever been asked to “caption this” by one of your social media friends? This can be done with a business account as well. It can be a lot of fun to offer a caption contest with a prize for the caption the dealership team likes the best. Use a photo of action at the dealership, an event you’ve sponsored, or a vehicle driving down the road and ask your audience to “caption this” for some digital marketing fun.