If your store runs vehicle ads on Facebook or Instagram, there’s a quiet deadline on the calendar that could shut your inventory campaigns down overnight. Meta is retiring the Nielsen DMA targeting system that automotive advertisers have used for years, and the swap to Comscore Markets isn’t optional. Miss the cutoff, and your ads stop…
Once dismissed as a place for dance trends and lip-sync videos, TikTok has quietly grown into one of the most effective places for car dealers to meet buyers before they ever step onto a lot. Shoppers are scrolling their way through research, comparison, and shortlist stages, and the dealers who show up first with honest,…
TikTok Automotive Ads bring your dealership’s offering to one of the most popular and growing social media platforms. Now, you can use VIN-level targeting.
Can an automotive creator provide marketing authenticity to your dealership? Many dealers are winning big by using creators to help build content.
The new Google AI Answers are making it more difficult than ever to get clicks on your dealership website pages. What can you do about it?
New social media platforms are popping up regularly. Three Twitter alternatives have become available, but should you use them for your marketing efforts?
What are your social media goals? Does your dealership need some help on social media? Track ROI from your social media campaigns with some of these tips.
Facebook Automotive Inventory Ads are becoming an increasingly powerful dealership marketing tool, but you’ve got to set them up.
Geotargeting allows automotive companies to reach highly specific audiences based on their geographic location. How can you take advantage of these strategies?
Facebook and Instagram are two of the most important social media platforms for auto dealers to build a presence and appeal to consumers.
