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Dealer Marketing Strategy

Dealer Marketing Strategy

Dealer Marketing Strategy

Dealer Marketing Strategy

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Tag: car rebates and incentives

vehicle search intent
Dealership Marketing

Car Shoppers Have Changed How They Search, and Dealers Need to Catch Up

  • Posted on February 24, 2026

The way people shop for cars online has shifted dramatically in 2026. Buyers aren’t typing “best SUV” into Google and browsing through listicles anymore. They’re searching for specific trim levels, monthly payment estimates, current rebates, and whether the exact vehicle they want is actually sitting on a lot right now. For dealers, this means the…

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