GEO vs. SEO: Why Car Dealerships Need to Optimize for AI-Driven Search in 2025
It’s no longer enough to rank high on regular search engines, you’ve got to create a strategy that focuses on GEO vs SEO.
Stylish, Practical and Affordable: Used Hyundai SUVs Are Perfect for First-Time Buyers
On the hunt for your first car? The Hyundai lineup has used SUVs loaded with features, and they are priced for buyers on a budget. Whether you’re young and just starting out or you’ve just never had the opportunity to buy a car before, a used SUV might be just what you’re looking for.
What Car Dealers Need to Know Now About Google Vehicle Ads in 2025
Where can online shoppers find your vehicle inventory? Are you running Google Vehicle Ads that bring customers to your dealership?
Honda 0 SUV Prototype Puts Car Dealers and EV Fans on Alert
The future of Honda electric vehicles has just gotten a little closer and is a lot more exciting. At a high-octane Red Bull event in Tokyo, Formula 1 champion Max Verstappen took the wheel of the Honda 0 SUV prototype, giving the world a thrilling first look at what might become one of the most…
The Ultimate Guide to Facebook Automotive Inventory Ads
Facebook Automotive Inventory Ads are becoming an increasingly powerful dealership marketing tool, but you’ve got to set them up.
Voice Search and Automotive Marketing: Preparing Your Dealership for the Future
Instead of typing out search terms, many users find it much easier to employ the benefits of voice search. Is your website optimized for this type of search?
To Lease or to Buy: Which Is the Better Option for Your Lifestyle?
For some, leasing a car is the best option. For others, financing an automotive purchase is the obvious choice. Discover the pros and cons of each approach before deciding how you want to proceed.
Omnichannel Marketing for Dealerships: Creating a Seamless Customer Journey
Does your marketing connect with customers during every phase of their car-buying journey? If you’re using omnichannel marketing, it will.
America’s Full-Size Trucks
What’s New for 2025? The most popular trucks for sale in 2025 include perennial favorites like the F-150, Silverado, Ram 1500, Tundra, and others. See what’s new for the model year before you buy. Nearly every mainstream automaker has a full-size truck model, but several brands dominate the market. Ford, Chevy, Ram, and Toyota have…
Geotargeting Strategies for Automotive Ads: Reaching Buyers Near and Far
Geotargeting allows automotive companies to reach highly specific audiences based on their geographic location. How can you take advantage of these strategies?