The future of Honda electric vehicles has just gotten a little closer and is a lot more exciting. At a high-octane Red Bull event in Tokyo, Formula 1 champion Max Verstappen took the wheel of the Honda 0 SUV prototype, giving the world a thrilling first look at what might become one of the most talked-about EVs soon to be on the road. For any car dealer keeping an eye on the next big thing in electrification, this might be the news of the year.
Electric Ambition Meets F1 Prestige
The Honda 0 SUV isn’t just another concept car. It’s the centerpiece of Honda’s next-generation EV lineup, dubbed the Honda 0 Series. First previewed at CES 2025, this SUV represents a major change in the company’s design and engineering.
Its public debut came with flair, racing alongside legendary Honda F1 machines in a celebration of Honda’s partnership with Red Bull Racing.
What to Expect from the Production Model
Production of the Honda 0 SUV will begin in 2026 at Honda’s EV Hub in Ohio. While specs remain under wraps, Honda has teased a platform designed for adaptability, with a cabin focused on comfort, digital integration, and personalized user experiences.
Thanks to a new in-house operating system called ASIMO OS, the Honda 0 SUV aims to deliver what the company calls an “ultra-personal” digital environment. If that sounds abstract, think of it as a smart, evolving vehicle that can adapt to the needs and preferences of its driver over time.
Design That Stands Out
What makes the 0 SUV different from other electric crossovers on the horizon? For starters, it doesn’t look like everything else. Its wrap for the Tokyo debut featured futuristic lines and lighting effects, a reflection of the creative and technical direction Honda is heading toward. The cabin takes inspiration from the 2024 Space-Hub concept by prioritizing open design, visibility, and an experience that feels less like driving a machine and more like stepping into a flexible living space.
For car dealer showrooms used to traditional compact SUVs or plug-in hybrids, the Honda 0 SUV will feel like a significant step forward in terms of both style and substance.
Why Car Dealers Are Paying Attention
The debut of the Honda 0 SUV laid the groundwork for the vehicles that Honda plans to deliver over the next decade. With a rising share of Honda’s U.S. sales already coming from electrified models, dealers are watching closely as the company shifts further into full battery-electric production.
For car buyers curious about EVs but not sold on today’s limited offerings, the 0 SUV could be a compelling reason to return to the showroom. And for car dealers, it’s a preview of how Honda plans to compete with the likes of Tesla, Hyundai, and Ford in a fast-evolving space.
The Honda 0 SUV will be a model to watch, not just for buyers ready to go electric, but for every car dealer preparing for a new era in driving. The countdown to 2026 is officially on.
