Car Style

How Hyundai Went From Industry Punchline to Global Powerhouse

If someone told you back in 1986 that the company behind the cheap, breakdown-prone Hyundai Excel would someday rank as the world’s third-largest automaker, you’d think they were crazy. But that’s exactly what happened. Hyundai’s rise from industry laughingstock to automotive giant stands as one of the most impressive business turnarounds in modern history.