New social media platforms are popping up regularly. Three Twitter alternatives have become available, but should you use them for your marketing efforts?

Some users might grow tired of the traditional social media platforms of Facebook, Instagram, and Twitter (which is now called X). These platforms have their pros and cons, but some users are finding that their desired experiences aren’t being met on the traditional platforms. Should you follow your users to Threads, Bluesky, and Spill? The short answer is “yes,” you should certainly add marketing anywhere you can, as long as your marketing budget allows.

How can you engage users on these Twitter alternatives?

What’s your first impression?

With new platforms comes an initial reaction and impression of what the platform is. As a company, you have to build a following, and some of that might mean asking questions with the request that users share their experiences on the new platform. Here are some questions you might ask:

• Share first impressions or experiences
• Ask them to highlight useful features and why they like them
• Request suggestions of what to explore next to enjoy and get the most out of the new platform

Share polls and request feedback

Polls allow users to give their opinions on various subjects, which helps to increase interaction. These types of posts create instant engagement and provide valuable feedback on things users care about or just want to share their opinions on. When creating polls, you can start with:

• Lighthearted subjects that encourage participation
• Using “this or that” questions to make it easy for followers to choose
• use open-ended questions to prompt deeper engagement

Share hobbies and interests

There’s nothing wrong with your personality coming through in your posts, even if your account is a business account. In fact, if you have an entire team working with you, these Twitter alternatives can be a great place for fresh content with everyone’s hobbies and interests or shared experiences in your posts. These activities allow users to see your team’s humanity and fun side, outside of the office. Here are some great posts to share:

• Weekend events and activities
• Hobby videos or community engagement efforts
• Discussions about popular trends in the hobbies and activities you share

Make and introduction

Some users might be familiar with your business or brand, but you can’t make that assumption. When beginning your journey on a new social media platform, you should begin with introductions to allow users to get to know your business and brand, giving them a chance to learn about you. Here are some great ways to begin:

• Share your origin story
• Highlight what sets your business apart in your industry
• Share testimonials and success stories

Join the conversation

If you come across a trending conversation or topics that are hot at the time, join in and add to the discussion. When you add to these conversations with your own, relevant content, you build authority and authenticity in the space. Be part of what’s trending and get in front of more users. Some ways to tap into these topics are:

• Participate in trending hashtags related to your industry
• Share your views on current events or viral discussions
• Add humor or wit to current memes or trends

Share insights for authority

You want your company to be viewed as an industry thought leader on these Twitter alternatives. This is a fresh start for your company to gain a new audience. You can do this by adding value to your followers and sharing relevant news, updates, and your insights on the industry shifts to show that you know your business. Here are some ways to do this:

• Post quick summaries of industry-breaking news
• Share key takeaways from industry reports, studies, and conferences
• Provide your perspective on recent developments

Share behind-the-scenes content

A great way for our company to present its human side is to share behind-the- scenes content. This allows your company to connect with followers on a personal

level and gives people a look at your operations from a perspective they normally wouldn’t see. Some ways to share this with your audience are:

• Share your workspace setup
• Post about ongoing projects and events
• Share raw, unpolished content from your team

How-to tips and posts are great

When you have expertise in a specific area, your audience will enjoy hearing your expertise and the tips that you can share to help them learn something new. These posts have immediate value and make you a resource that followers will come back to when they have future questions. Here are a few great ways to share how- to tips and posts on these Twitter alternatives:

• Step-by-step guild to solving a common problem
• Quick tips or hacks to improve efficiency and results
• Themed tips for the day to make them more engaging

Share and celebrate milestones and achievements

When you pass certain milestones or reach specific goals, it’s great to celebrate. What better way to do this than to bring your audience in on the fun. This could be business or personal goals that are shared, and you can do this by:

• Highlighting business achievements
• Post a gratitude message with the achievement
• Share lessons learned from the journey

How will you use Twitter alternatives to engage with a new audience through social media?