The arrival of an all-new luxury SUV is one of the few moments a dealership marketing team gets a built-in audience, free product buzz, and a reason to rebuild every funnel from the ground up. The 2027 Infiniti QX65 is exactly that kind of moment, and how your store handles the next 90 days online will decide whether you ride the wave or watch competitors steal your shoppers.

• Build search and landing page strategy around real shopper intent, not generic model copy
• Match social creative to the QX65’s design story, including its gold-flecked Sunfire Red paint
• Layer paid audiences using current QX60, Lexus RX, and Genesis GV80 owners

Start With Search Intent, Not Just Model Pages

Before you write a single ad headline, map what shoppers are actually typing. The QX65 is a brand-new nameplate, so early queries will be exploratory. Expect searches like “Infiniti QX65 price,” “QX65 vs QX60,” “QX65 release date,” and plenty of brand-level questions like what is the luxury brand for Nissan, since shoppers cross-shopping Lexus and Acura often need that connection spelled out. Group those queries into three buckets: awareness, comparison, and ready-to-buy. Each gets its own landing page, ad copy, and call-to-action.

Anchor your awareness pages with the facts shoppers want fast. The QX65 is the midsize SUV from Nissan’s luxury brand Infiniti and arrives at U.S. dealerships in early summer. The 2027 QX65 Luxe trim starts at $53,990, while Infiniti expects the middle Sport trim to be the top-selling of the three, starting at $55,690. Pricing, trims, and on-sale timing answer the first questions Google’s algorithm rewards.

Build Landing Pages That Convert, Not Just Inform

A model overview page from the OEM is not enough. Your dealer site needs a dedicated QX65 hub with three things: live inventory hooks, a comparison module, and a soft lead form (think “Be First to Drive It”). Pull in the spec sheet shoppers care about. Power comes from a 2.0-liter turbocharged engine that puts out 268 horsepower and 286 lb-ft of torque, paired to a 9-speed automatic transmission with standard all-wheel drive.

For comparison content, lean into the rivals shoppers are weighing. Priced around $55K, the QX65 is nicely positioned to take on rivals like the Genesis GV80, Lincoln Nautilus and Lexus RX. Build dedicated “QX65 vs RX” and “QX65 vs GV80” pages. They rank, they convert, and they intercept conquest traffic.

Make Social Creative Match the Product Story

The QX65 has visual hooks most luxury SUVs do not, and your social calendar should milk every one of them. The QX65 painted Sunfire Red has genuine gold-coated glass flecks embedded into the paint. Shoot vertical video in golden-hour light and let the paint do the talking. Reels and TikToks of the badge lighting up at dusk, the kimono-inspired quilted leather, and the bamboo-pattern grille will outperform any stock OEM banner.

Tie the design narrative to provenance. Series production of the all-new QX65 began on April 16 at Nissan’s assembly plant in Smyrna, Tennessee. “Built in Tennessee” content travels well in regional markets and gives your dealership something the import luxury brands cannot match in tone.

Layer Paid Audiences Around Real Buyers

For Meta and programmatic display, build three audience tiers. Tier one is your existing CRM, especially current QX60 owners approaching lease maturity. Tier two is conquest, targeting Lexus RX, Lincoln Nautilus, Acura MDX, and Audi Q5 shoppers via in-market segments. Tier three is lookalike audiences modeled off recent luxury SUV buyers in your PMA.

On Google, run a tight branded search campaign on QX65 terms with sitelinks pointing to inventory, finance, and a test-drive form. Layer YouTube pre-roll using six-second bumpers focused on a single feature, like the gold-flecked paint or the panoramic roof. Cap frequency, and use store-visit conversions where available.

Measure the Right Things Weekly

Vanity metrics will mislead you during a launch. Track form fills per landing page, cost per qualified VDP view, click-to-call rates from mobile ads, and the percentage of QX65 leads that book an appointment within 72 hours. If a creative gets clicks but no form fills, kill it. If a comparison page brings in low traffic but high lead rates, fund it harder.

Get the QX65 Funnel Live Before Inventory Lands

The dealers who win launch quarters are the ones with pages indexed, audiences warmed, and creative tested before the trucks arrive. Build the QX65 hub now, start collecting “notify me” leads this week, and treat the first 90 days as one connected campaign rather than scattered posts. Excitement around a new luxury SUV fades fast. Captured intent does not.