What are your social media goals? Does your dealership need some help on social media? Track ROI from your social media campaigns with some of these tips.

Gone are the days of guesswork when it comes to advertising and marketing. Instead of guessing, you’ll have reports and information to tell you how your dealership’s advertising is performing. Put these tips to work and track ROI from your social media campaigns to turn your leads into sales at your dealership.

Set tangible goals

Obviously, the bottom-line goal of any car dealership is to sell more cars. Aside from this, you must create goals for your social media marketing. This can start with your current reports and understanding where you are; then you can figure out where you want to go. This means reviewing your current performance; this gives you a starting point and allows you to create the goals you want to achieve. Making sure these goals are tangible, measurable, and sustainable is all important in creating your strategy to go forward and improve your social media performance.

Make a plan

You can track your current ROI from social media campaigns, and you might learn that you’re investing in campaigns that aren’t working or are barely afloat. By creating a plan to improve this area of your marketing, you can see improved sales and engagement with your dealership’s social media posts.
A few tips to help you create your plan are:

• Increase brand awareness by increasing the number of weekly posts
• Create remarketing campaigns to regain visitors
• Include special offers in your social media posts that link to your website

How long and how frequently

Give your marketing team a timeframe to show results and improvements in your social media campaigns. This puts a deadline on progress and helps your team work backward from the overall deadline to create small steps along the way that they can build upon and begin to accomplish the goals. Using realistic deadlines, such as a certain number of posts added each week or a deadline to build the next campaign. How frequently will you check in on the progress made, and how will you hold your team accountable?

Metrics should be tracked daily

Using Google Analytics, your CRM database, Hootsuite, social media dashboards, and other tools, you can track your metrics daily to ensure your team is on track. Your advertising budget is one of your greatest expenses, and it’s important that you track your ROI from your social media campaigns to understand the challenges of each day. This also allows you to track several days and create habits that show what your team is doing to improve the performance of posts and gain higher engagement figures with your audience.

Focus heavily on the top platforms

Some dealerships attempt to spread their social media spend across all platforms, but that’s not always the most effective approach. Instead of spreading your dealership too thin, especially if you have a limited budget, you need to focus most heavily on the top platforms that make the most impact in the automotive world. That means looking at Facebook and Instagram first before TikTok. Of course, YouTube is also an important part of your campaigns, which means it can’t be overlooked either.

Tracking is continuous

You have a clear starting point for improving your social media campaigns, but it’s important that you continually track your progress and understand where your campaigns are going and their performance. This information helps you fine-tune your messages and create more posts that resonate with your audience. Now that you have a handle on your reports and what each one tells you about your social media progress, you’ll better understand what to do to retarget lost audience members and improve your dealership’s campaigns.

Bring it all together

Using these tips, you can figure out where your dealership currently stands in terms of ROI for your social media campaigns. This allows you to have a good starting point and understand where you need to go to improve the return you get from investing in social media. It’s important that your marketing team has clear goals and that reports are reviewed to understand how your campaigns are performing. Once you get beyond this starting point, you can begin to build a successful presence on social media.

When you want to track the ROI you receive from your social media campaigns to improve your dealership’s bottom line, you have to find the right starting point and move on from there.