Customer Journey Mapping in Automotive Marketing: Understanding the Buyer’s Path
Automotive marketing has evolved to allow marketers to map the journey a customer takes through the website and various ads from a dealership.
The Impact of Online Reviews and Reputation Management in Automotive Marketing
In today’s digital age, a business’s reputation can make or break its success, especially in the automotive industry. With consumers increasingly relying on online reviews to inform their purchasing decisions, how a business manages its online reputation has become more important than ever. For automotive dealerships, repair shops, and services, maintaining a strong, positive reputation…
Mastering Online Strategy: Finding the Balance Between Evergreen and Timely Content
Should you post more evergreen content or more timely content? This is a major question facing marketers regarding their online strategies.
Where Should Your Dealership Advertise?
Your car dealership must advertise to gain attention and be the first choice for customers looking for new or used cars. Where should your ads appear?
7 Latest Digital Marketing Trends
Every year we cover new digital marketing trends that we expect to help grow and evolve the industry and bring online content to the top of search results.
Ten Ways to Use Data Analytics in Measuring the Success of Digital Marketing Campaigns
How can data analytics show how impactful a digital marketing campaign can be? The raw data analyzed tells a story for your company.
Keep Everything All in One Place With Semrush
When you use Semrush, you get resources concerning SEO, PPC, content marketing, research marketing, and keywords to improve your business.
Why is Keyword Planning Important?
Keyword planning is one of the most important steps in your SEO journey and its the right place to begin when you’re building content.
Is Car Dealer Marketing Different from Other Industries?
Is it harder to advertise for a car dealer than other companies? Is the marketing strategy that much different from a retail store?
Should Your Dealership Focus on SEO or Social Media?
Your car dealership must market online to be visible to potential customers. Should you put your efforts into SEO or social media marketing?